This is a post I wrote (originally to a personal mailing list) to organize my thinking about a hypothetical personal productivity tool. I’m still thinking about this.
Hi! Iām Tom. If youāre reading this, you probably know me from the internet. Iām a designer-ish person whoās worked freelance, in startups, in agencies. Iāve worked with two-person companies to help them figure out what to build, and Iāve shipped products for companies with tens of millions of customers to meaningfully move the needle on their business. The common thread across all of those endeavours is that managing the project ā and particularly the work Iām doing ā has been a less than optimal experience.
Iāve used a lot of apps that try to get out in front of these needs. If youāve heard of it, Iāve probably used it. Theyāve all been well-crafted pieces of software, but theyāve also all made very similar assumptions about how Iām working: that I know the deadlines, that I know exactly what tasks need to be performed, what information is important ā that I know exactly what Iām trying to make, rather than hammering at the rockface to uncover the shape of something.
Creative projects are anything but orderly. Thereās research, phone calls, notes, interesting links, sudden flashes of inspiration, happy accidents and serendipitous connections. Thereās no way to capture āI had this really great idea for onboarding; hereās six links, a screenshot, and a half-baked marker sketchā in a ticket. (I mean, there is, but not in a readily useful way.)
Iām not trying to make another PM or todo app. If thatās all you need, I suggest you try any of the fantastic apps that are already out there. Iām trying to build a tool to address knowledge management, creativity management.
I have a handful of guiding principles for this project:
Iām building this in public because I want your feedback and help to make this maximally useful for your opinionated work style. If youāre struggling to find a way to reconcile the messy process of all of the creative work you do, then this is for you.