Mission Statement

100DB • January 16 2019

100DB was a music discovery project I started. This is part of a series of posts I wrote to explore the thinking behind it.

My tendency is to over-index on personal projects, under the assumption that building anything is way easier than it really is. This year I decided to do something different: put all of my energy into one thing. A good way to figure out what I really care about is to have to choose a single thing and jettison everything else. This year, itā€™s music discovery.

Iā€™ve spent a fair amount of time exploring music on a lot of platforms ā€“ Spotify, Rdio (RIP), Bandcamp, Soundcloud, Youtube. I get a great deal of enjoyment from discovering new music and new artists. Thereā€™s an amazing feeling when you hear a song for the very first time, when you uncover something new.

That said, the gap Iā€™m finding is two-fold. First: thereā€™s not a lot of room to get truly ā€˜smartā€™ music recos that speak to the deep, weird, long-tail tastes of what my friends (or their friends) are currently into. Sure, I can see what theyā€™re listening to, but not what theyā€™ve had on repeat for the last week, not the track that makes them dance or sing along, not the track they canā€™t wait to share. Thereā€™s no degree of subtlety or narrative in the recommendations I get right now. There’s no narrative.

Second: weā€™re all generating a lot of data around our listening habits but weā€™re not benefitting from it. My intention is to expose habits and quirks around something I enjoy with the hope that those habits compound, that my enjoyment of music is expanded by being able to share othersā€™ methods of enjoyment as well. I want to feed this behavioural data back into the platform to unearth new ways to listen.

I think there’s a case to be made that music discovery is pretty shallow right now ā€“ that we’ve basically been skimming the surface of how we consider songs, or artists, to be connected.

I want to build in the open as much as possible. I want to share the process. I want you to be invested in what Iā€™m trying to create because it answers a need for you too. I hope youā€™ll join the mailing list and add your opinions to help shape what this becomes. Thanks for reading.